An Executive of the Year

March 24, 2022

It’s been a year.  One year since the world was put on pause.  Schools, restaurants, sports, and the rest were shut down this week last March.  Since that time, we have been through many ups and downs; the pandemic has forced us to learn a few things about ourselves and grow into unexpected responsibilities. 

Recently our Co-Founder, Nicole Bassett was asked about what she learned and how she was able to grow in the last year. Nicole was honored by Portland Business Journal and was named as one in a group of ten Executives of the Year for 2020. She was interviewed with two other honorees—check out the video.  Here are a couple takeaways:

Like many in business leadership in the early days of the pandemic shut down, Nicole had to find a way to keep business going, to keep the team employed. She learned to focus on what was in her control and our factory team made PPE masks and gowns until the supply chains stabilized. As the pandemic continued on for months and months, Nicole found that her empathy had grown, coping with this new normal lead to a greater understanding of the varying level of struggles we all go through.

As we start to inch our way out of this, it’s important to take stock of what we have learned this year and hopefully share that hard-earned knowledge in-person sometime soon!


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