Change the View
In our Leading Circular Report released last year, we talked about how the view of what is (and isn’t) waste should change. It has for us and the brands that partner with us.
Our research shows that 82% of products classified as waste can be renewed and resold. Of the 82% of products that can be renewed, 54% only required light or minor repair to restore them while the remaining 46% required more substantial or noticeable repairs. By applying the renewal certification process to these products previously considered waste, they can have a second life.
Of the thousands of pounds of product that contribute to 4% of the world’s waste each year, our research shows only 18% needed to be downcycled, upcycled, or recycled. Once we shift our mindset from “it is waste” to “it has value,” we have the power to reduce the negative impact on our environment.