A circular business considers the full journey of the product. When we started The Renewal Workshop, one of the questions we had was how important is original product data to that circular journey. We even tested this by using "RW" numbers instead of product names on our first site. What we learned from our early customers was that product information - especially those product names - was crucial. Thanks to that feedback from our customers, we've been working with a great partner at the cutting edge of connecting products and data: Connect Fashion. This is the team leading the development of a CircularID standard for the apparel industry - ensuring that you will always have product names and access to important product information to help you feel as confident buying the second time as you did the first.
CircularID is the global standard and digital system for identification and management of products in the circular economy. CircularID makes it possible to identify products and materials for reuse, resale, repair, rental, reverse logistics, recycling, and more.
Today, product identifiers are removed at point of sale. A digital ID stays with the product providing information such as brand, product name, MSRP, color, size, description, manufacturing location, and detailed material content.
Once we, as consumers, are finished with the products and the information that goes with them, the ID becomes a tool for recyclers to use. While they have different needs, knowledge of the fabric content details—beyond what is on a content tag—is crucial to make recycling efficient and accurate.
The circular journey involves thinking about products and product information from a number of perspectives. The customer feedback was one of the most important ones in the early part of our journey. Are there other things you want to know about a non-new product before you make a purchase? What kind of product information is most important to you? Share your feedback through our Renewed Awareness Survey or email us at firstname.lastname@example.org. As you can see, we take your feedback seriously. We mean it when we say you're part of the movement.A circular economy requires that we maximize product use, re-use, and value.