Coyuchi: The Gift of Renewed
Our founder, Nicole Bassett, reflects on the gift of renewed.
Despite my resistance to the consumption of material things, the holiday season brings on a desire to give to my friends and family. Selecting the right gift is a beautiful process. You take a moment to think about that person, hold them in your heart and your mind and wonder what would bring them joy? A story will often come to mind replaying an adventure or a laugh we shared which is the favorite part of the experience for me. The gift giving process is just one side of it though, the other side is the story of the gift itself.
The gift of Renewed tells an important story. Renewed is a product that would have otherwise been deemed unsellable or unuseable by the brand that created it. Apparel and home goods get returned to brands every day: customers try them out and decide they aren’t a fit, they change their mind, or the product may have become dirty or damaged at the store or en route to the customer. Some brands even ask for their products back when customers are done with them. All of these items are the source of Renewed products.
The Renewal Workshop is the leading provider of circular solutions for apparel and textile brands. This is why Coyuchi, a linens company committed to sustainability and the first to bring organic cotton bedding to the United States 25 years ago, has partnered with The Renewal Workshop. They want to ensure their products stay out of landfill. Instead, items are sent to The Renewal Workshop where they are cleaned, repaired, certified and made available for resale. Products are cleaned to the highest grade clean via a water-less cleaning technology that uses liquid C02 to clean the products. The pressure of the machine along with the cleaning power of C02 ensures that products meet a like new standard. If repairs are necessary, they are typically small, like broken stitching, holes or tears that get fixed up. And everything gets a quality inspection that certifies the product to a like-new level.
The story of a Renewed gift is important for three reasons. Renewed is the first step in creating a circular economy. Coyuchi is able to extend the life of their products, ensuring that they get used for as long as possible. If customers can buy items that are already made, this reduces the need for new products to be made. This reduces the environmental impact of production of products.
Renewed supports the capture of materials that are no renewable so they can be used in textile recycling. Not everything returned meets the quality standards set by the brand, but there is still value in those towels and sheets. Recycling these products into new fibers which ultimately can become new product reduces the need to rely on virgin materials, saving the environmental impact in the supply chain.
Renewed creates a new kind of manufacturing job here in the US. Items that were once considered waste are now the raw materials for the employees of The Renewal Workshop. The workshop is a B Corp and a predominantly women-operated company offering living wage jobs in a community with a declining economy.
The gift of Renewed can be meaningful to the person who is receiving it but also to all those who have been a part its Renewal. Given the positive impact of Renewed on both people and planet, these gifts can bring a lot of joy to every part of the story.
Click here if you would like to learn more about Coyuchi and their sustainability measures. Coyuchi Renewed products are sold at the Point Reyes, CA store.
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