Information is Illuminating
Louis Pasteur shared a bit of wisdom when he said, in part, “knowledge belongs to humanity and is the torch which illuminates the world.”
In other words, without knowledge we would be in the dark; we would not be able to see the truth of things. And what advantage does the truth give us? It empowers us to progress, to change, and hopefully to improve things.
So if more consumers knew the truth about recycling—what can be recycled, how recycling happens, what can recycled items become—would that information allow for progress? A recent study focusing on one aspect of recycling answers yes: product transformation salience (what gets made from recycled items) increases recycling. A Tree Hugger article shares some perspective on the study's conclusions. One perspective is that recycling is not the only answer to our waste problems --which we know--however the education of consumers is the key to making change. If we stay in the dark, we won’t be able to move forward.
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