Make Some Waves
Sometimes you need to rock the boat and make a few waves to bring about substantial change. There is no question that the current linear model of the apparel industry must be disrupted given that the destruction of finite resources is unsustainable. Both the increase customer appeal for more ethical options and the decrease of raw materials available for product creation will make the need for transformation more and more clear. Warren Buffet has said, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”
At Circularity 19, a three-day conference last month centered on the circular economy hosted by the GreenBiz Group, thought leaders and practitioners came together for discussions on how to keep moving forward in transforming the linear model. Our own Nicole Bassett, Co-Founder of the Renewal Workshop, was a Recommerce Panelist and she recently shared her takeaways from the conference.
- Recommerce is a sustainable sale strategy, other industries have been doing it for over 14 years and while it is new to apparel, customers have already shown their support in other markets.
- Recommerce is a part of a circular strategy, not the end game. To make a meaningful change to the industry, it will take more than one strategy to become fully circular.
- Brands who are looking at their products with a view to their entire lifecycle are going to gain the most because they will not only build products for multiple sales, but create efficient ways to sell the products as well.
At The Renewal Workshop we recognize that Recommerce plays an important part in shifting the trajectory of fashion and even more importantly we are committed to making waves as we help steer the industry to circular.