Sustainability Spotlight: Adidas
The Renewal Workshop is part of a community, the apparel and textile industry, and we are always inspired by those in our community who are participating in, contributing to and pushing forward efforts for more a sustainable and circular world. From time to time, we will be shining a spotlight on companies that are providing that inspiration by implementing outstanding ways to build a more sustainable future.
Adidas is one of those companies. They understand that the use of plastic is harming marine life and the health of our oceans. They also understand that many components of sneakers are made from plastics or similar synthetic materials like polyester. Five years ago, Adidas partnered with Parley to explore and pioneer ways to create a plastic-free ocean. Parley has three primary strategies for ending marine plastic pollution. Parley A.I.R. = Avoid plastic wherever possible; Intercept plastic waste; Redesign the material itself.
Adidas has committed to shifting to using 100% recycled polyester in their products by 2024—avoiding using new synthetic materials. In 2019, Adidas intercepted the equivalent on 4.5 billion plastic bottles for use in its recycled apparel products alone. They are also creating two materials which are aligned with Parley strategies. Prime Blue is a high-performance recycled material using a minimum of 40% recycled content. Prime Green is also a high-performance material created from recycled materials that use no virgin polyester.
Adidas will create 15-20 million pairs of shoes with Parley ocean plastic in 2020. Up from 11 million in 2019, 5 million and 2018 and 1 million in 2017. It is this type vision and innovation that will move the apparel and textile industry toward a more sustainable business. Learn more about Adidas and their continuing commitment to ending plastic waste here.