Sustainable Apparel Milestones
The movement towards conscious fashion and a more sustainable apparel industry has been building momentum for a long time. These key moments changed the sustainable apparel movement forever:
1970’s- The roots of modern sustainable fashion began with the counterculture and hippies focusing on locally grown and handmade clothing.
1989- The World Fair Trade Organization was created by a global association of organizations from 76 countries, marking a major step towards bringing transparency, accountability, fair labor practices and respect for the environment to organizations across all industries.
2007- Kate Fletcher coined the term “slow fashion” as part of a broader call to slow down and examine what the cost of choosing quantity over quality really was.
October 1, 2009 - The Sustainable Apparel Coalition started with Patagonia and Walmart calling the leading global companies in the apparel industry together to work on a universal, transparent approach to measuring sustainability in the industry. This ultimately became the Higg index.
April 24, 2014 - Fashion Revolution Day begins as a response to the Rana Plaza building collapse disaster in Bangledesh in 2013. Now observed for an entire week every April, the Fashion Revolution asks you to take action and to ask brands #whomademysclothes?
May ?, 2016 - The Renewal Workshop first opens its doors, providing the apparel industry a completely circular and sustainable solution and providing customers with a way to become zero waste consumers.
April 5, 2019 - The movement continues with you. You can use your ideas, your choices, and your voice to make positive change. How will you participate in the movement for sustainable apparel today?
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