In March of this year, Nicole Bassett, our Co-Founder and Co-CEO gave a Tedx Talk to help everyone understand the basics of Circular and how all of us - people and planet alike - thrive by moving away from the linear model that dominates the apparel industry.
She asks the question: What if, instead of using the linear model where we pretend there are endless resources and places to throw things away, we recognize the reality is this planet is finite and there is no away. What if the measure of success was the long-term health of the whole system?
Circular business is about having a different relationship to how things are made, our expectations from the people who make them and from our own choices inside that larger system.
How do you change a linear business to a circular business?
Check out the video here to find out what you can do.