This little film had a big impact on me, it changed my perspective. I made adjustments: I started composting, I stopped using single-use shopping bags, I carefully considered my purchases. These small changes certainly affected my personal footprint. However, I feared they may not have had a substantial impact on the larger system.
Five years after The Story of Stuff, Annie Leonard released The Story of Change and then a year later, The Story of Solutions. In these short films, she shared the same sentiment. Although shoppers should absolutely make choices that are best for the environment and live their values, system change will only come from consumers who act with their wallets AND their voices.
How can we become the system-changers that our environment needs? By voting for changemakers, by creating alternatives, by joining the movement. The Story of Stuff website offers a list of campaigns to join and even a changemaker quiz to find out how to use your talents in service of the movement. After a dozen years, we've made progress and that progress is an invitation to work even harder to make change together.