You don’t catch a wave by staring at it. This is one of the life lessons learned from surfing shared by writer Steve Andrews. He says, “if you are positioned well and put in the appropriate effort then (and only then) will you catch the momentum and be able to ride the wave.” It’s a simple truth; a good life lesson. If you aren’t paying attention, taking actions, and making adjustments the opportunity will pass you by. Vuori knows this. Like many of our brand partners, they are keenly aware that the current linear model of apparel manufacturing doesn't work for the planet or the people who love it.
Vuori designs their activewear with sustainably sourced fibers, recycled plastic bottles, and upcycled coconut husk fabrics. They are taking actions to reduce their impact with these innovations. By partnering with The Renewal Workshop, Vuori is also reducing landfill and providing their customers with another sustainable option.
Vuori was created in a beach community so they know the lessons learned from surfing. And they are ready, as the next set —the sustainable, circular system—stacks up, to ride the wave.