In 2015, fashion designer Mara Hoffman decidedly changed the way she created and manufactured her apparel. Sustainability became a core tenet of her brand and a path to circular was established. The Mara Hoffman circular strategy recognizes that products must be managed through all phases: design, sourcing, manufacturing, use, next use, and re-purpose.
We started our partnership with Mara Hoffman by supporting two events where they brought their Renewed products to customers. The first was in their New York Studio and the second was a pop up at this year's Sustainable Fashion Forum. These events offered Mara Hoffman opportunities to hear from customers about their interest in Renewed products and what it meant for them to get access to products in their second use phase.
This week we are so proud to continue this partnership by launching Mara Hoffman Renewed here on The Renewal Workshop. The inaugural collection is swimwear, just in time for summer!
Our partnership with Mara Hoffman an important milestone in our mission to support all brands in their circular journey.