Welcome Pottery Barn Renewed!
It’s another milestone day in the journey to making the world circular! Today, we're thrilled to introduce our newest partner, Pottery Barn and the Pottery Barn Renewed collection. You can now find like-new options in bedding, bath, curtains, pillows, throws, table linens and robes. Each of these products is being given a second life through the Renewal process, helping to keep them out of landfills. We follow the same six-step, zero waste process for home goods that we use for apparel so you can expect everything to be thoroughly cleaned, repaired to like-new standards, and inspected and verified to the highest quality standards.
The launch of Pottery Barn Renewed builds on the promise of exceptional quality and unparalleled value Pottery Barn has delivered for more than 70 years. From Pottery Barn factories to the home, the brand is committed to creating products that look good, feel good and do good through Organic, Sustainably Sourced, Fair Trade, Handcrafted and Certified Nontoxic product offerings. Williams-Sonoma, Inc., the parent company of Pottery Barn, is the only home retailer on Barron’s 100 Most Sustainable U.S. Companies list and has been for 3 years running.
“The good of our planet and communities has been a longstanding commitment for Pottery Barn, and our customers have come to know us for products that look and feel good,” said Marta Benson, Pottery Barn President. “By becoming the first major home furnishings retailer to launch a renewed line in partnership with The Renewal Workshop, we continue to build on our industry-leading sustainability commitments to encourage further innovation for the betterment of our world. We are proud to take this next step in our sustainability journey and invite our customers to do the same.”
We are excited to partner with the Pottery Barn leadership on their journey to circular. This investment demonstrates how the industry is shifting away from the environmentally devastating take-make-waste linear system and embracing restorative circular practices. Our most recent research indicates that 82% of what brands consider waste can be renewed and resold. Pottery Barn has tapped into this new supply chain with their Renewed collection and the results are both beautiful and sustainable.
Our team is proud to have grown from working with five apparel brands in the US with one factory in 2016 to working with over 20 brands providing Renewed options in apparel, bags and home goods with factories in the US and the EU. We’re grateful to all the customers who have been on the journey with us and we’re excited to welcome all the new home goods customers ready to try Renewed.